Why does sex sell?

If we look into how products are advertised to people we would notice a few eye catchers for the mind entertainment: One-Traditional family, Two-Child’s toys and Three-Sex and Four-Elderly-pills.

So let’s discuss the third way of advertising-sex sells.

What does it mean “sex sells”? It indicates messages that are presented within the product in order for the product to sell better. Here is a perfect example: everyone has heard of the product called AXE. And if not, it is body soap and body spray for men. It comes in variety of “manly-cologne” smells that apparently have the effect of attracting many women the moment the man sprays or washes himself with it. At least that is what the commercial makes it seems like. 

If we take the men’s point of view, as a man I like to be attracting many women because that speaks of my high confidence ego, and for those who can’t attract many women the spray/body soap should do the job as well…LoL What? We all know that this product does not attract women the way it is presented on the commercial. Come on! Why do we hide behind sex? A man seeing this commercial knows that is not true in fact, but his mind tells him go by the product because it just might do the job-subliminally of course.

The reality is that this product is in fact full of harsh chemicals for the body and the environment as are many other products that fall under the same category.

The active ingredient for Axe is:
Aluminum Zirconium Tetrachlorohydrex (chemical known to cause neurological effects and lung damage-in high quantities)

http://tryingtobegreener.wordpress.com/2008/08/19/how-safe-is-your-deodorant/

When a product is sold within the image of sex it is yet another diversion from the fucked up reality we accept everyday.

In equal money system there will be NO sex sells products because the value of the product will be exactly what it is, simple, direct and actually assisting for the person and the environment with NO questions asked. We will no longer design such products and present them with the subliminal message of sex. Such lies and self dishonesties would simply be no longer applied because it will NOT be accepted!

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http://equalmoney.org/ (place your vote for Equal Money System)

http://eqafe.com/ (purchase products and support Equal Money System)